No matter what job you are in or what career you choose, you will always have to market yourself and "sell" your ideas – you will have to appropriately and clearly articulate what your innovations are (whether they are technical or business in nature) and how you will bring value to an organization. You will have to stay on message and communicate your mission in terms of the overarching goals of the team and institution, and explain why you are a worthwhile investment. In this webinar, we will delve into strategies for communicating your ideas, brand, and promise of value as a biophysicist. In marketing yourself appropriately, you will be able to find and mine new and potentially hidden opportunities for career advancement.